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When Good Ideas Get Sucked Dry: Beware the ‘Startup Vampire’
28th Oct 2024
Here's how to identify and manage the Startup Vampire. Protect your startup from becoming their next victim.
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Think of your team’s biggest “what-if”, such as…
…what if the product feature you had to shelve last year could have been a winner?
…what if you could finally resolve those legacy UI issues and get rid of the workarounds that users complain about?
…what if you could boost a disappointing adoption rate, or decrease the percentage of drop-offs from your conversion process?
The Design Sprint 2.0 framework can take your team from fuzzy “what-ifs” to a comprehensive understanding of the problem or opportunities, a set of potential solutions complete with stakeholder buy-in AND a user-tested prototype with validated, actionable outputs. And all in less than a working week.
If there’s one thing we’ve learned from years working with product teams and startups, it’s that there can be no resting on laurels. We need to continuously refine product-market fit to stay ahead of the competition and maintain growth.
Yet all genuine innovation comes with a hefty helping of risk. The wrong move could see a product launch into an unwelcoming market, or an existing user base abandon a new product version. Lucky then that the best method for de-risking a bold idea could hardly be cheaper or quicker. You guessed it… a four-day Design Sprint 2.0.
A well-run Design Sprint is like fast-forwarding into the future, skipping the months of work and ton of cash required in the build and launch phases, and instead jumping straight into the learning phase of product development.
Prototyping and validating ideas with both stakeholders and target users allows us to collect and analyse feedback before committing more time and funding, significantly reducing the risk of pursuing that breakthrough business model or product feature.
Are you interested in finding out how Intrface’s Design Sprint 2.0 facilitation service can provide your product team with rapid progress and real answers in just four days? Let’s talk! [email protected]