Now your team is fully aligned and behind your product vision and you’ve negotiated the tricky early stages in the race to product-market fit, the overwhelming temptation is to charge full pelt into ideation and prototyping.

And many product development agencies do just that. (Ever wonder why? We’d be happy to tell you, off the record!)

But neglecting user research at this stage is like building your product’s foundations on sand. It has the potential to undermine everything you’re working so hard towards.

If you’re serious about creating a truly great product, investing in user research is crucial.

“But we don’t have the time or funds for user research!”

(If we had a pound for every time we’ve heard this!)

Yes, it’s an extra item on the schedule and an additional cost.

But once we’ve helped our clients discover what they need to learn, from which users and when, we put in place a research schedule that’s both time- and cost-efficient.

This is no ‘one size fits all’ process. We custom blend exactly what our clients require…

• Data analysis
• User interviews
• Usability testing
• Surveys
• Observational studies

…so they can in turn determine precisely what their users require.

User research and analysis usually pays for itself many, many times over

• By shifting focus from the product to the user
  • Product teams discover opportunities they didn’t know existed
• By understanding user perspectives and behaviour
  • Product teams develop stronger concepts
• By discovering actual user goals in specific contexts
  • Product teams create more satisfying CX journeys
• By giving us an insight into the features users care about – and the ones they don’t
  • Product teams cut out weeks of unnecessary development time

We can help you better understand your users

Intrface help our clients weave user research into their product design and development schedule, identifying and closing any knowledge gaps so they always have the right data at the right time. Outcome? The right decisions.

Wherever you are in the product lifecycle, we can help, so let’s talk! [email protected]