So you’ve eased over that first hurdle, using your problem statement to determine that you do indeed have a problem worth solving? Nice work.

But don’t ever imagine your ideas are so strong you can’t put a foot wrong. Failing to take the second hurdle correctly will leave you finishing at the back of the pack – if you finish at all.

At this stage, unless you fix your team’s eyes firmly on the prize and set your priorities accordingly, you could end up running around in circles.

Visualise your way to the finishing line

• Your product vision is your shared, high-level goal. The overarching mission of where you want to go.
  • Ask, “What would success look like in 12 months? Two years? Three years?”
• Your product objectives break down your goals into specific targets, setting the stage for effective action.
  • Ask, “Which time-based, measurable targets do we need to hit in order to reach our goals?”
• Your product strategy details your tactics and gives a high-level framework for attacking those objectives.
  • Ask, “How will we deploy the features that set us apart from the competition?”
• Your product roadmap lays out a clear plan for executing your product strategy. Here, fantasy meets reality.
  • Ask, “When are we going to work on scalability, cyber-security and technical debt?”

We can help you reach your goals.

Intrface provides end-to-end strategic product consultancy, guiding clients from vision statement through to product maturity and beyond.

Wherever you are in the product lifecycle, we can help, so let’s talk! [email protected]