21st Oct 2020
So you’ve eased over that first hurdle, using your problem statement to determine that you do indeed have a problem worth solving?Take a Read
And many product development agencies do just that. (Ever wonder why? We’d be happy to tell you, off the record!)
But neglecting user research at this stage is like building your product’s foundations on sand. It has the potential to undermine everything you’re working so hard towards.
If you’re serious about creating a truly great product, investing in user research is crucial.
“But we don’t have the time or funds for user research!”
(If we had a pound for every time we’ve heard this!)
Yes, it’s an extra item on the schedule and an additional cost.
But once we’ve helped our clients discover what they need to learn, from which users and when, we put in place a research schedule that’s both time- and cost-efficient.
This is no ‘one size fits all’ process. We custom blend exactly what our clients require…
…so they can in turn determine precisely what their users require.
User research and analysis usually pays for itself many, many times over
We can help you better understand your users
Intrface help our clients weave user research into their product design and development schedule, identifying and closing any knowledge gaps so they always have the right data at the right time. Outcome? The right decisions.
Wherever you are in the product lifecycle, we can help, so let’s talk! [email protected]