Now your team is fully aligned behind your product vision and you’ve negotiated the tricky early stages in the race to product-market fit, the overwhelming temptation is to charge full pelt into ideation and prototyping. And many product development agencies do just that. (Ever wonder why? We’d be happy to tell you, off the record!)… Continue reading 10 Steps to a Successful Product (Mini-Series): Step 3 – Everything rests on user research

So you’ve eased over that first hurdle, using your problem statement to determine that you do indeed have a problem worth solving? Nice work. But don’t ever imagine your ideas are so strong you can’t put a foot wrong. Failing to take the second hurdle correctly will leave you finishing at the back of the pack… Continue reading 10 Steps to a Successful Product (Mini-Series): Step 2 – Fix Your Eyes on The Prize

What’s your problem?! Don’t worry, the only thing we’re trying to start here is a thought process. To have a successful startup product, your problem must sit at the heart of every plan, every decision and every move And if you don’t find a problem worth solving, you won’t have a product worth marketing. The… Continue reading 10 Steps to a Successful Product (Mini-Series): Step 1 – No Problem, No Product

There’s nothing better than the passion that drives startup products. The fizzing energy in a brand new team, that killer idea, everything to play for. There’s nothing worse than running into the founder of a startup eighteen months down the line, barely recognising them because they look ten years older, and hearing how that innovative SaaS… Continue reading How To Recognise Startup Vampires (And Avoid Your Product Going To Sh*t)